DAY THREE: Create a Website for Your Free Offer. Now, you need a page on your website where prospects can get your free report. You have a couple of options for where this page appears on your website. It could be the landing page, otherwise known as the home page, on your existing website. Alternatively, it might be a dedicated page that resides within your site.
Satterfield recommends that you include a few key elements on your website:
- A catchy headline
- Bullet points to capture the reader’s curiosity and convey benefits
- An opt-in box for gathering email addresses
- A thank-you page
“I recommend heavily promoting your free offer on your website’s main landing page,” says Satterfield. “That’s what I do on GentleRainMarketing.com. Traditionally, landing pages focus primarily on communicating what the company does. But if we do not get our visitors to opt in when they come to the site, we lose control of our ability to follow up with them. It’s hard to send ongoing messages to people if they don’t tell us who they are.”
DAY FOUR: Develop a Series of Drip-Marketing Messages. While creating your free offer that motivates prospects to “raise their hands” and express their initial interest is important, keep in mind that it’s just the first step. Now it’s time to develop your drip-marketing messages that will convert these prospects into paying clients. These ongoing messages will build trust and credibility and play a significant role in getting you more new clients.
“You can send out two types of messages: timed and broadcast,” explains Satterfield. “Timed messages are sent out based on the number of days that have elapsed since a person initially signed up for your free report. You might set up a schedule so that immediately after your report is requested, the reader gets a ‘thank-you’ email. Then one day later, email message No. 2 goes out asking them if they have any questions. Two days after that, they get email No. 3, and so on. Broadcast messages are sent to everyone in your database at the same time, the advantage being that it can be timely. For example, you could send a message out to your entire database connected to a current event.
“You can ‘set and forget’ your marketing campaign using an autoresponder system,” he adds. “My wife, Marian, is a clinical hypnotherapist and success coach (MarianMassie.com). When I set up her auto-responder sequence, we bit the proverbial bullet and created two years of timed messages that go out approximately every ten days. At the end of two years, we just reschedule the person back to day No.1 on the assumption that no one remembers an email they got two years ago. Talk about a ‘set it and forget it’ approach to staying in touch!”
DAY FIVE: Get Traffic to Your Website. One of the fastest ways to attract new qualified prospects is by using “pay-per-click” (PPC) advertising. Pay-per-click means exactly what it sounds like. The advertiser pays only when someone clicks on their ad. It is probably the best way to get immediate traffic and it can be done with an advertising budget of $50-100.
“You can advertise on search engines like Google and Bing or social media sites like Facebook and LinkedIn,” notes Satterfield. “With Google and Bing, you advertise by bidding on keywords, which are the words or phrases people type into the search engines when they want to look something up. One big advantage of advertising on the search engines is immediacy. When someone searches for something using the keywords you’ve selected, your ad immediately appears.
“Of course, your success will depend on how compelling your ad is,” he adds. “So, when you write your ad, be sure to include one of your keywords in the title line, focus on benefits and forget about features, and use title case.”
“So, there it is,” says Satterfield. “Proof that a marketing campaign doesn’t have to take months to plan and implement or cost tons of money. The One Week Marketing Plan is about gaining visibility in your niche market, educating people about the problems you solve, and having clients call you about how you can help them. And you can have it up and running in one week. Go get started!”
Source: GentleRainMarketing.com
